Terrific’s Live Shopping Playbook

Ready to bring the spotlight to your brand and create a live shopping experience that captivates and converts? Whether you’re launching products, answering questions, or simply connecting with fans, a smooth setup is key. Here’s Terrific’s ultimate prep checklist to help you set up, engage, and rock your next live event.

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Getting Ready to Shine: Pre-Event Must-Haves

Excited about your upcoming live shopping event but concerned about technical issues or losing viewer interest? Here’s how to prepare for a smooth broadcast with Terrific.

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Set Your Game Plan

Start with a clear goal in mind—product showcase, sales boost, or community building. Whatever it is, let your purpose be the guide for content that resonates and delivers.

Consider Multicasting
Choose the platform that best fits your audience—whether it’s Instagram, Facebook, YouTube, or others. The right stage ensures your message reaches the perfect crowd. For seamless re-streaming, make sure to grab the Key URL and stream key from each platform’s settings.

Run Your Tech Check

Make sure your camera, microphone, and internet connection are up to par. A quick test run saves you from surprise glitches, keeping your energy focused where it counts—on your audience!

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Tech Prep: Setting the Scene

Quality matters, so don’t let blurry visuals or scratchy sounds get in the way! These tips will help you create a professional, seamless vibe.

Lock in a Solid Connection
A steady, fast connection (at least 50 Mbps upload) is your best friend for a smooth stream. For extra reliability, use Wi-Fi to avoid any hiccups.



Level Up Your Equipment
A clear, sharp image and crisp sound are essentials. Set up your camera at eye level, find a tidy, branded background, and light it up! Good lighting makes all the difference—natural or soft lighting is your best bet.

Get Your Terrific Session Ready
Practice the session setup to get comfortable with the controls and avoid last-minute surprises. A few trial runs ensure everything flows smoothly, letting you focus on delivering a standout show!

Creating the Magic: Content That Hooks

Your content is where the magic happens, so make it count. Here’s how to keep viewers hooked from start to finish.

Map Out Key Moments
Even if it’s a casual chat, a few talking points help keep things flowing. Highlight product features, jot down ideas, and give yourself a roadmap that keeps your stream lively and on point.

Add Visual Flair
Boost excitement with interactive features like viewer-based discounts, secret items, and live polls. Offer discounts as viewer counts rise, reveal exclusive items at set milestones, and let polls shape the experience in real time. These tools make your stream fun, engaging, and rewarding!

Get the Word Out
Build excitement with advance promotion. Website banners, popups, teasers, countdowns, and social posts let your audience know something big is coming! Get people talking with reminders across social media and email.

Showtime: Keeping the Energy High

When you’re live, keep things fun and engaging! Here’s how to keep the audience tuned in and excited.

Work the Chat
A moderator can make or break your stream! They’ll handle questions, keep conversations going, and make viewers feel like VIPs. A lively chat makes everyone feel welcome.

Involve the Audience
Make it interactive! Run polls, ask questions, or prompt viewers to share their thoughts. Little moments of participation keep your audience engaged and eager to stick around.

Check Your Stats in Real-Time
Real-time analytics are your best friend for spotting what’s working. Tweak your content on the go based on peak engagement or viewer questions. Your audience will feel like you’re responding just to them!

Post-Event Boost: Extending the Impact

The event’s over, but your work isn’t done yet. Here’s how to keep the energy rolling.

Save the Replay
Keep your stream accessible on Terrific for those who missed it live. Replays extend your reach, allowing new audiences to engage with your content and products long after the event ends.

Dive into the Numbers
During and after each session, review your session analytics and detailed session report to see what resonated with your audience. Key metrics like viewer counts, chat engagement, and watch time provide insights to help you refine future events and make each one even better!

Turn Moments into Social Magic
Keep the buzz alive by turning event highlights into shoppable clips on your site and reels on social media. Capture exciting product reveals, fun interactions, and key moments to engage new audiences and extend your reach across platforms.

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Follow this playbook, Terrific style, to create a live shopping event your audience will love! For more tips and tricks, check out terrific’s help center and dive into the art of live shopping done right, or contact our sales team.

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