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*Sears Drives 80x ROI* and Brought the In-Store Experience to Life With Terrific Live Shopping
About
Sears, a leading retail brand offers a wide variety of products, from household appliances and tools to apparel. As the retail landscape continues to shift towards digital channels, Sears sought innovative ways to deepen customer engagement and drive sales online. The brand recognized that the eCommerce space required more dynamic and personalized experiences to stand out, particularly for their large and diverse customer base.
To meet these needs, Sears partnered with Terrific’s live shopping platform, which allows real-time interaction between customers and products through immersive live events. The platform also provides customers with the ability to ask questions, receive real-time answers, and make purchases directly during the broadcast.
80x
ROI on exclusive sale announcements through live shopping events
35%
Mom viewer growth via live shopping
51%
CVR on first-time customer engagement during live events
23%
CVR on abandoned cart flow during live sessions
Challenges
Sears wanted to drive incremental sales and reduce its reliance on traditional marketing channels by introducing live shopping as a way to reach a wider audience and engage customers in real-time.
- The goal was to strengthen their online community and ensure that customers felt a personal connection to the brand, enhancing customer loyalty while also boosting conversion rates.
- In addition to diversifying their marketing mix, Sears was looking to scale their eCommerce operations by integrating live shopping into their broader strategy. With live shopping gaining traction as a powerful tool for engagement, Sears realized the need to partner with an experienced provider, like Terrific, to bring these events to life.
- In the past, Sears relied on email and website promotions to announce new products and sales. However, with changing consumer preferences and the growing popularity of live, interactive content, the team knew they needed to explore new channels to maintain engagement and drive growth. Live shopping, with its potential for real-time interaction and immediate conversion, presented a clear opportunity.
“We wanted to explore how live shopping could help us showcase our products in an exciting, interactive way while connecting with our customers on a more personal level”
Director of Growth Marketing at Sears.
Solutions
Sears partnered with Terrific for expert guidance and seamless integration of live shopping into their eCommerce strategy.
- The collaboration enabled Sears to create engaging live shopping events that showcase their products in real-time, allowing customers to make instant purchases during the events. The platform’s user-friendly features, such as Email and SMS notifications, helped ensure that customers were promptly informed about upcoming events and promotions, increasing engagement and attendance.
- Sears experimented with different messaging and formats to determine what resonates most with their audience. By using data-driven insights, Sears could optimize the live shopping experience for maximum customer engagement.
- Sears also took advantage of Terrific’s powerful tools to communicate directly with customers about product availability, such as back-in-stock notifications, limited-edition items, and exclusive offers. This real-time communication helped create a sense of urgency and excitement around their products, driving higher conversion rates and boosting sales.
“Terrific’s platform has been a game-changer for us. We’ve been able to create engaging, interactive shopping experiences that fit perfectly with our brand and customers’ expectations”
Director of Growth Marketing at Sears.
Results
Since partnering with Terrific, Sears has achieved impressive results, reinforcing the value of live shopping as a key component of their eCommerce strategy. The brand saw:
- 80x ROI on exclusive sale announcements, leveraging live events to promote limited-time offers and drive immediate sales.
- 35% MoM subscriber growth as they engaged new customers through Terrific’s live shopping tools, such as pop-ups, SMS opt-ins, and dedicated landing pages for live event signups.
- 7% conversion rate on their flow for new customers, converting first-time viewers into buyers during live shopping events.
- 23% conversion rate on abandoned cart recovery, with real-time notifications during live events encouraging customers to complete their purchases.
- The partnership with Terrific has allowed Sears to diversify its marketing channels while increasing customer engagement and sales. By using live shopping to connect with customers in a more personal and interactive way, Sears has been able to create stronger relationships with their audience, driving loyalty and repeat business.
- Sears continues to explore new ways to leverage live shopping, using Terrific’s platform to further scale their online community and create innovative customer experiences.
