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Purple Carpet Miami – Bringing the Streets of Miami to *Life Online*
Meet Purple Carpet Miami
Nestled in the heart of Miami, Purple Carpet isn’t just a store—it’s a vibe. Known as a go-to destination for urban streetwear lovers, the shop carries everything from exclusive in-house brands like BlacLeaf and Juren to global icons like Ed Hardy and Nike. For the team, streetwear isn’t just fashion; it’s culture. But with only one physical location, they wanted to reach more people without losing the personal, high-energy experience that makes their store special.
150+
phone calls made to the store during the live event
20%
more in-store visits during the week after the live event.
35%
of live attendees returned for more sessions
The Challenge
How do you take the buzz of a Miami streetwear hotspot and translate it into an online experience that feels just as personal and exciting? Purple Carpet needed a way to showcase their unique product drops, engage their audience in a meaningful way, and keep the community spirit alive—even online.
"Every session was straight fire—fun, fresh, and real interactive. The live shopping features had us vibin' with the audience, makin' every moment unforgettable."
The Plan
With Terrific’s live shopping platform, Purple Carpet brought the store to life on screen.
Step One: Take It to the Streets (Virtually)
They turned their physical store into the ultimate live shopping stage. Employees, affectionately called Style Masters, modeled full outfits—jeans, jackets, hats, and sneakers—while chatting about the brands and trends. Customers could shop the exact looks in real time, making it feel like they were part of the action.
Step Two: Keep It Real
Purple Carpet’s owner didn’t just promote big brands like Nike and Ed Hardy; they made sure to spotlight their personal labels, BlacLeaf and Juren, showing pride in their homegrown roots.
Step Three: Gamify the Experience
Here’s where things got fun. During one live session, they announced a secret keyword, offering a $100 gift card to callers who used it. The phones started ringing immediately, turning viewers into instant customers. They also promised in-store shoppers a surprise gift if they mentioned the keyword—turning online engagement into foot traffic.
"We didn’t just drive online sales; We brought people back to the store, proving that live shopping can bridge the digital and physical worlds"
The Outcome
Purple Carpet didn’t just make sales; they made waves.
- A 20% Boost in In-Store Visits: Customers loved the Style Masters so much they came to the store to meet them in person. “I just had to see the vibe for myself,” one customer said.
- Non-Stop Engagement: During the live events, viewers flooded the chat with questions, comments, and shoutouts. The keyword giveaway led to dozens of phone calls and turned watching into action.
- Sales That Made an Impact: Bundled outfits flew off the shelves, and exclusive drops like the Nike Dunk Berlins—a piece of history inspired by the Berlin Wall—created a sense of urgency and excitement.
Community First: The authenticity of showcasing real employees as style experts made viewers feel like part of the Purple Carpet family. “It wasn’t just shopping,” said a returning customer. “It was like hanging out with friends who know fashion.”
"People don’t just buy clothes—they buy into a vibe. By putting our team front and center, Purple Carpet created real, human connections"