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How Licorice Transformed Online Sales with Interactive Tasting Experiences
About
Licorice.com is a family-run business driven by a passion for artisan licorice, offering over 50 unique flavors from around the world. From tangy and fruity to spicy and minty, they’ve transformed a classic treat into a gourmet experience.
Licorice’s curated selection caters to every palate, aiming to make life a bit sweeter one bite at a time.
34%
higher average revenue per user
60%
Higher average engagement time
15%
Conversion rate
23%
Increase in sales
Challenges
For Licorice.com, the challenge went beyond selling products, it was about transforming how customers experienced licorice. Convincing potential buyers to try new flavors required more than descriptions on a webpage.
- They needed to bridge the gap between curiosity and purchase by creating an experience that felt as close as possible to a taste test without customers being physically present.
- The goal was to immerse customers in the unique world of licorice and inspire them to click “buy”.
"Licorice Live has revolutionized how we connect with our customers. It's not just a sale; it's an experience that lets us share our love for licorice in a fun and engaging way.”
Customer Success Manager at Licorice.com.
Solutions
To tackle this challenge, Terrific introduced “Licorice Live,” an interactive live shopping experience designed to replicate the excitement of an in-person tasting.
- Hosted by licorice enthusiast and stylist Louanna Factora, the event utilized Terrific’s customizable, data-driven platform to showcase Licorice.com’s products in an engaging, real-time format.
- Viewers were not just passive watchers—they were active participants, interacting with Louanna, voting on which flavors to try, and making instant purchases.
- Terrific’s interactive tools, such as live polling and instant purchasing features, created a dynamic environment that allowed Licorice.com to connect directly with their audience.
- The seamless integration with their existing Shopify store ensured that every click led to a conversion, turning viewer engagement into immediate sales.
Results
By owning their data and engaging customers directly through a customized live experience, Licorice.com transformed its approach to online selling. The results of this were clear: customers who participated in the live events had a
- 30% Higher Purchase Rate compared to those who didn’t.
- Flavor varieties featured during the sessions saw a 23% increase in sales.
- The average time spent by viewers on the site increased by 50%, and post-event follow-up campaigns, leveraging Terrific’s insights, further boosted customer re-engagement.
- Terrific’s platform didn’t just solve Licorice.com’s challenge; it elevated their entire brand experience. By leveraging real-time interaction, data ownership, and a customized, brand-aligned approach, Licorice.com has positioned itself not just as a seller of sweets, but as the curator of a unique, engaging journey into the world of gourmet licorice.
Terrific’s platform’s interactive tools and real-time data insights gave us the power to tailor each event to what our audience loves. It’s like hosting a tasting party online, and our customers can’t get enough."
Customer Success Manager at Licorice.com.