How to Unlock Marketing Success with Data

If you're in marketing you're probably familiar with the concept of customer data, but have you ever explored how the platform you use can impact how you obtain your data? Let's dive into understanding how you can access your data in a simpler way allowing you to supercharge your marketing efforts and build customer loyalty.

What we’ll be covering: 

• Why data is the backbone of successful advertising. 
• Owning your customer data is essential for personalized and effective marketing. 
• Examples of how Terrific’s platform helps you maintain control of your valuable customer data.

Why Data is Key for Successful Social Commerce and E-Commerce

At first glance, marketing data looks like a bunch of numbers but if you take a closer look it's clear that this is extremely valuable information to any marketing team. Data is the backbone of effective advertising. Knowing your audience and the analytics about them—their age, location, and interests—allows you to create campaigns that resonate with them. In today's digital world, everyone is fighting for the consumer's attention leaving the consumer overwhelmed with content. When your content is based on data it feels personal to your customer and therefore captures their attention. The more targeted your messaging is, the more likely you are to capture attention and boost conversions.

Why Owning Your Data Is Key to Building Customer Loyalty

Having a good product doesn’t necessarily guarantee loyal customers. To ensure loyalty and create successful customer relationships a brand must understand what their customers need and want. Using data, allows you to personalize your marketing and tailor it towards your audience. What interests them? What brands do they like? What social media platforms do they prefer? What area do they live in? The better you know and understand your audience the more successful your targeted marketing is. When a customer encounters marketing content that is specifically targeted at them, its content aligns with their needs, pain points, and desires. It makes them feel as though the brand truly understands them and knows exactly what they need. It's personal and therefore resonates on a deeper level. Good marketing is based on a powerful insight and a powerful insight is based on data. This brings us back to our original point- why is data ownership so important? This is now simple to answer: data gives you the power to craft accurate and precise targeted content that truly resonates with your customers. With this approach, you build trust and loyalty with your clients.

Keep Your Customer Data Where It Belongs: With You

One of the biggest challenges in social commerce is data ownership. When you rely on social media platforms to host your brand live stream shopping and post shoppable videos, the data collected stays with the platform not you. The result: to obtain your data you must pay the platform. With Terrific’s livestream shopping platform, you can host your live stream shopping events directly on your website, ensuring you retain full ownership of your valuable customer data. By controlling your data, you eliminate reliance on third-party platforms, ensuring your efforts are both effective and targeted. Owning your data not only improves your marketing efforts but also meets digital-age customer expectations.

Why Terrific’s Platform Is a Game-Changer for Your Brand

When you host your live stream on your website using Terrific’s technology you have direct ownership of your data, and as we've determined- data is everything!
One example of the data you receive by using Terrific is tracking where your traffic is coming from. When you host a live on your website generally there will be some promotion beforehand on your brand's or influencers' social media platforms. With Terrific, you can create multiple links for your live session, each with a different URL. This allows you to track and understand exactly where your traffic is coming from—whether it’s a Facebook post, Instagram, or an influencer shoutout. Additionally, If you're working with multiple influencers you’ll also gain insights into which influencers are driving the most traffic and how well they’re performing. This can certainly help you in the future when making decisions about continuing partnerships.
With this valuable data, you can easily determine what’s working and where to focus your efforts for future live events.
Another example is using pop-up tools to collect emails, phone numbers, and other details during the session, keeping your audience engaged and more likely to return.
If your goal is to increase conversions, build customer loyalty, and boost revenue, owning and using your data accordingly will set you up for success.