Your Ultimate Checklist for a Successful Live Shopping Event

Live shopping is taking the e-commerce world by storm—and for good reason. It’s like bringing the buzz of an in-store shopping spree directly to your customers’ screens. But pulling off a successful live shopping event takes thoughtful planning and a smart marketing strategy. So, we’ve put together this step-by-step marketing checklist to help you make your event unforgettable—from the first teaser to the post-event follow-up.

One Week Before: Start Building Buzz

You know that feeling of counting down to a big event? That’s the vibe you want to create.

Social Media Teaser
Post a quick teaser video or image on Instagram, TikTok, or wherever your audience hangs out. Use fun elements like countdown stickers to build excitement. Tease the exclusive deals or products they’ll get to see.

Email Teaser
Send your subscribers a sneak peek email. Let them know what’s coming up, why they should tune in, and (most importantly) how to RSVP.

Six Days Before: Get Into the Details

Now’s the time to make sure your audience knows the when, where, and why of your live event.

Email + SMS Campaign
Send a detailed email and follow it up with a friendly text. Highlight what makes this event unmissable—early-bird deals, limited-edition products, or maybe free shipping for live shoppers.

Social Media Info Post
Make it clear: date, time, and what they can expect. Share a carousel with product previews or a behind-the-scenes shot to make it personal.

Five Days Before: Keep the Momentum Going

Let’s turn up the volume on your promotions.

Story Promotion
Instagram and Facebook Stories are your best friends right now. Go behind the scenes or post a countdown to keep your audience engaged.

Paid Ads
Boost your reach with targeted ads on platforms like Facebook or Instagram. Focus on people who’ve visited your site, added items to their cart, or interacted with your brand recently.

Four to Two Days Before: Stay Top of Mind

The countdown is on!

CRM Campaigns
Segment your email list and send tailored messages based on past purchases or interests. People love to feel like you “get” them, show them products they’ll care about.

Social Posts
Post updates about why your followers should join the event. Maybe share a quick video from your host or a sneak peek of an exclusive deal.

One Day Before: It’s Almost Time!

Now’s the time to create some serious FOMO.

CRM + Paid Ads
Send a final email or text reminding your audience that this is their last chance to RSVP. Run ads targeting anyone who’s shown interest but hasn’t committed yet.

Event Day: Showtime!

The big moment has arrived—let’s make it amazing.

SMS Reminder
Send a quick text like, “We’re live in 10 minutes—don’t miss out!” Include the link so it’s easy to join.

Live Updates
Share real-time updates during the event on your social media channels.

Branded Content
Give your partners or influencers a shoutout during the event and encourage them to share it with their audiences, too.

After the Event: Keep the Conversation Going

Your event may be over, but the opportunity to connect with your audience isn’t.

Post-Event Follow-Up
Send a thank-you email or text to everyone who attended. Include highlights from the event, a link to the replay, and (why not?) a little extra discount to keep the excitement going.

Pro Tips to Make Your Event Even Better

1. Work with Influencers: Influencers can help amplify your reach and build trust with their followers.
2. Create Urgency: Limited-time offers during the event are a great way to drive immediate action.
3. Repurpose Content: Use clips from your event to create shoppable videos or shareable posts for future marketing.
4. Learn from Your Data: Analyze your event performance with Terrific’s analytics to see what worked and what can be improved.

Why Terrific?

At Terrific, we specialize in making live shopping events seamless, interactive, and fun. Whether you’re hosting your first event or your fiftieth, our platform is designed to help you engage your audience, boost sales, and build lasting connections.

Ready to elevate your live shopping game? Let’s get started.

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