Different Ways to Engage- New Tech Trends to Watch in E-commerce

Trend Alert! In e-commerce, staying updated on the latest technology is essential to avoid falling behind. We've done the work for you by gathering all the hottest trends currently in use. Online shopping has evolved far beyond just clicking and scrolling. Today’s e-commerce experience is filled with cutting-edge technology that's transforming how we discover, try, and purchase products.

Key points:

• AR: Visualizing products in your space for easier purchase decisions.
• AI-Powered Shopping Assistants: Personalizing the shopping experience.
• Video Commerce: Shopping meets entertainment with live streams and shoppable videos for an engaging, interactive experience.

Augmented Reality (AR): Bringing Your Online Shopping to Life

Let’s start with augmented reality. Imagine being able to get a visual mock-up of how a product will look and fit into your life. From furniture to glasses to makeup, AR brings your vision to life. Before you even enter your credit card details, you can see how a couch will look in your home, how glasses will fit your face shape, and how a lipstick color will complement your skin tone! This feature can definitely help push customers who are on the fence toward making a purchase. Brands like IKEA, Warby Parker, Maybelline, NYX, and MAC (among many others) have already adopted this technology and have seen significant success.

AI-Powered Shopping Assistants:Your Personal Shopper

AI is making the buying process easier and more personalized. AI chatbots are programmed to serve customers in online stores, acting as the digital version of a sales associate. This personalization and attention, which were often missing from online shopping, especially appeal to today's modern consumer.  These AI-powered assistants can help you find what you’re looking for, answer your questions, and even suggest products you might like. It’s like having your own personal shopper!

Video Commerce: Shop While You Watch

Video commerce is where shopping meets entertainment, and it’s a trend that’s taking off. Have you ever watched a video, seen something you like, and wished you could buy it right then and there? With shoppable videos and live stream shopping, now you can. Brands are using live streams to showcase products in real time, answer your questions, and offer special deals. It’s also a great way for brands to partner with influencers This engaging, fun way to shop feels more interactive and personal than simply scrolling through a website.